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CDPH mounts television ad campaign highlighting the dangers of vaping

Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health (CDPH) launched a new series this week of television, digital and outdoor ads, all highlighting the dangers of e-cigarettes, a practice commonly known as “vaping.” With one of the lowest smoking rates in the nation, California has been a leader with its aggressive anti-smoking campaigns, but the aggressive marketing and escalating use of e-cigarettes threatens to erode this progress. CDPH recently released a report and a health advisory highlighting areas of concern regarding e-cigarettes, ...